All work
Zenlook
2025
Beauty Tech SaaS
UI/UX Design
Role
Lead Product Designer
Full-scope: naming → launch
Tools
Figma · FigJam
Notion · Principle
Deliverables
Brand identity · SaaS Landing
UI/UX Design · Visual Direction
[ 01 ] The Challenge & The Goal
Design a SaaS product that feels premium without feeling cold.
Zenlook needed more than a landing page — it needed a visual identity that could carry a whole product. The challenge was to build a brand and UX system that feels luxurious and trustworthy in the beauty-tech space, where design is part of the promise.
Create a cohesive visual identity and a high-converting SaaS landing page — one that communicates product value instantly, looks premium, and is ready to hand off to developers. AI was integrated throughout the visual exploration phase.
"In beauty-tech, the product has to look like it works before anyone clicks a button."
— Strategy insight
UI Stage Showcase
Dashboard Preview
Salons & Barbershops
Mobile Sync
[ 02 ] Process
From direction to delivery
Before opening Figma, I spent time deep in research. I analysed competitors, mapped the conversion journey, and identified the core tension in beauty-tech SaaS: the product needs to feel premium before the user reads a single feature.
The most consistent finding: beauty professionals don't want more tools. They want fewer problems. This single insight drove every design decision that followed.
Step 01
Visual Direction
Moodboard, color palette, typography system. Brand personality definition.
Step 02
Brand Identity
Logo, visual language, brand guidelines.
Step 03
UX Architecture
Landing page structure, user flow, wireframes, conversion logic.
Step 04
UI Design
High-fidelity design, component library, developer handoff.
[ 03 ] Results
Built from zero, ready to launch
The collaboration resulted in a distinctive digital footprint that sets Zenlook apart in a crowded beauty-tech marketplace. The brand system, design language, and UI components give the team everything they need to grow — without starting from scratch every time.
0→1
Full Build
Full brand and product built from scratch
38
Unique 3D Models
Custom visual assets created for brand identity and landing.
20+
Screens Designed
MVP coverage across desktop, tablet, and mobile.
[ 04 ] Product Strategy
We mapped the entire service journey before drawing a single screen.
Research
↓
Information Architecture
↓
Feature Prioritization
↓
User Flows
↓
Wireframes
↓
Prototype
↓
Validation
[ 05 ] What I learned
Designing for service businesses taught me
01.
Beauty businesses don't need more features. They need fewer decisions.
02.
Brand and product aren't separate tracks. They're the same conversation.
03.
Automation isn't about saving time. It's about giving professionals their focus back.
04.
The best design decisions come from listening to people, not trends.
← Previous
All Cases
Next →
Zenlook
Designed by me. Obviously.
Mail me for collaboration
sasha.designer@outlook.com ↗
Big ideas start with a hello
Sasha Savchenko
KYIV, Ukraine: 7 pm
linkedin >>
instagram >>
behance >>
whatsapp >>
Available for work
Portfolio
Email me
All work
Zenlook
2025
Beauty Tech SaaS
Branding
UI/UX Design
Role
Lead Product Designer
Tools
Figma · FigJam
Notion · Principle
Deliverables
Brand identity · SaaS Landing
UI/UX Design · Visual Direction
[ 01 ] The Challenge & The Goal
Design a SaaS product that feels premium without feeling cold.
Zenlook needed more than a landing page — it needed a visual identity that could carry a whole product. The challenge was to build a brand and UX system that feels luxurious and trustworthy in the beauty-tech space, where design is part of the promise.
Create a cohesive visual identity and a high-converting SaaS landing page — one that communicates product value instantly, looks premium, and is ready to hand off to developers. AI was integrated throughout the visual exploration phase.
"In beauty-tech, the product has to look like it works before anyone clicks a button."
— Strategy insight
Features
Pricing
Who loves us
Success stories
Blog
Book demo
Is there a commission fee?
Do I need to install an app?
How do automated reminders work?
Zenlook sends your clients reminders about upcoming appointments via SMS, Telegram, or WhatsApp. You choose the channel and timing — the platform handles the rest. It helps reduce no-shows and saves your time.
How customizable is my booking page?
What happens after my free trial?
Still have questions?
Contact us
FAQ
Got Questions?
Features
Pricing
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Book demo
Who is it for?
Built for Every Beauty Professional
From setup to daily use — discover how easy it is to run your beauty business smarter
Amelia Potter
Freelancers
Customers for nail services
1,250
+15.80%
Salons & Barbershops
Manage teams, track revenue, and simplify appointments
Your balance
This Week
$120,435.00
From Jan 01, 2022 to Jan 31, 2022
Transfer
This Week
Sales
№2345
Volume
450
+20.00%
№2346
510
+29.00%
Sales
№4,000,000.00
Volume
450
+20.00%
Andrew Mac
Barbershop owner
Followers gained this post
850
+65.50%
Mobile Professionals
Take bookings anywhere, sync your schedule across multiple locations
Features
Pricing
Who loves us
Success stories
Blog
Sign in
Sign Up
“With Zenlook, my schedule runs itself. Clients book on their own, and I just focus on creating beauty — no stress.”
Alina Hromova, freelance nail artist
“With Zenlook, my schedule runs itself. Clients book on their own, and I just focus on creating beauty — no stress.”
Alina Hromova, freelance nail artist
“With Zenlook, my schedule runs itself. Clients book on their own, and I just focus on creating beauty — no stress.”
Alina Hromova, freelance nail artist
“With Zenlook, my schedule runs itself. Clients book on their own, and I just focus on creating beauty — no stress.”
Lina Moretti, freelance nail artist
Get Started Now
Features
Pricing
Who loves us
Success stories
Blog
Sign in
Sign Up
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09.00 AM
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08.00 PM
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01.00 AM
Balayage
Marketing Mentor
Haircut
Nail Polish
Balayage + Toner
December 2, 2024
My Schedule
People
laboanovska@gmail.com
Grace Lobanovska
miayst@gmail.com
Mia Stave
tkachevejacob@gmail.com
Jacob Tkacheve
27
28
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31
1
2
S
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T
W
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F
29
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December 2, 2021
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Zenlook
Mariya Cornor
Search something here
Blog
Recommended
View all
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5 min
5 Professional Tips on How to Make Nail Polish Last Longer
April 2025
Read article
Beauty Professionals
6 min
Beauty Salon Management: Complete Guide
Beauty Professionals
6 min
Beauty Salon Management: Complete Guide
Beauty Professionals
6 min
Beauty Salon Management: Complete Guide
Beauty Professionals
6 min
Beauty Salon Management: Complete Guide
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Pricing
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UI stage
Features
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+2.45%
$801.5
This month earnings
$25,215
Credit Balance
Recent
125k
Today, 16:36
100K
23 Jun, 13:06
110K
21 Jun, 19:04
All Traffic
574.34k
Earnings
$350.40
Spent this month
$682.5
www.zenlook.com/users
Freelancer
Business
Features
Pricing
Who loves us
Success stories
Blog
Book demo
Standard
Perfect for freelancers starting out and looking to automate beauty business tasks.
$0
$ 9.99
Per user / month. Billed annually
Get Started Now
Features
Customizable website
Easy, 24/7 online booking
Built-in payment processing
Instagram integration
Business
For growing professionals ready to attract more clients and work smarter every day.
$14
$ 29.99
Per user / month. Billed annually
Get Started Now
Features
Higher API
Collaboration tools
+2000
followers
Chat support
24/7
Dynamic pricing
Auto-promotion tools
Financial analytics
Telegram & Stripe integrations
Enterprise
Full suite for salons and teams needing powerful tools, support, and full control.
$89
$ 129.99
Per user / month. Billed annually
Get Started Now
Features
Team management
Shared calendar
Staff performance reports
Priority support & customization
Features
Pricing
Who loves us
Success stories
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Contact us
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Your massage
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Run your beauty biz with ease — try Zenlook today
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Start Glowing
4.9 on G2.com
4.7 on Clutch
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$450.00
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$245.00
Total Income
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Zenlook
Spending Statistics
$15k
$10k
$5k
$1k
$500
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Des
Expense
$15.030
2024
Transactions
Date
Amount
Status
Transaction History
Bank Transfer
Jan 01,2022
$2,000.00
Completed
Paypal Account
Jan 04,2022
$2,000.00
Pending
Bank Transfer
Jan 06,2022
$2,000.00
On Hold
1 Jan - 1 Feb 2022
Total Income
Total Expense
$50,530.00
( USD )
20% increase compared to last week
$19,760.00
( USD )
10% decrease compared to last week
Your balance
$20,435.00
( USD )
From Jan 01, 2022 to Jan 31, 2022
Transfer
Top Up
Spend by category
Employees Salary
$8.000.00
Material Supplies
$2.130.00
Company tax
$1.510.00
Maintenance system
$2.245.00
Development System
$4.385.00
Production Tools
$1.000.00
Overall Spending
$19,760,00
Mariya Cornor
Search something here
[ 02 ] Process
From direction to delivery
Before opening Figma, I spent time deep in research. I analysed competitors, mapped the conversion journey, and identified the core tension in beauty-tech SaaS: the product needs to feel premium before the user reads a single feature.
The most consistent finding: beauty professionals don't want more tools. They want fewer problems. This single insight drove every design decision that followed.
Step 01
Visual Direction
Moodboard, color palette, typography system. Brand personality definition.
Step 02
Brand Identity
Logo, visual language, brand guidelines.
Step 03
UX Architecture
Landing page structure, user flow, wireframes, conversion logic.
Step 04
UI Design
High-fidelity design, component library, developer handoff.
[ 03 ] Results
Built from zero, ready to launch
The collaboration resulted in a distinctive digital footprint that sets Zenlook apart in a crowded beauty-tech marketplace. The brand system, design language, and UI components give the team everything they need to grow — without starting from scratch every time.
0→1
Full Build
Full brand and product built from scratch
38
UNIQUE 3D MODELS
Custom visual assets created for brand identity and landing.
20+
SCREENS DESIGNED
MVP coverage across desktop, tablet, and mobile.
[ 04 ] NUMBERS AND THE FEELING BEHIND THEM
Numbers and the feeling
behind them
The design system I delivered allowed the Zenlook team to move fast after handoff — building new screens without reinventing the wheel. The landing page conversion exceeded their initial benchmark, and the brand identity was strong enough to drive organic growth on Instagram from day one.
But the metric that mattered most: beauty professionals who saw Zenlook for the first time said it felt like it was made for them.
285
WORKING HOURS
From first research call to final developer handoff.
60+
HOURS SAVED
Through AI-integrated workflow — without cutting quality.
70+
COMPONENTS
Scalable design system ready for the team to build on.
[ 05 ] Product Strategy
We mapped the entire service journey before drawing a single screen.
Research
↓
Information Architecture
↓
Feature Prioritization
↓
User Flows
↓
Wireframes
↓
Prototype
↓
Validation
[ 05 ] What I learned
Designing for service businesses taught me
- Beauty businesses don't need more features. They need fewer decisions.
- Brand and product aren't separate tracks. They're the same conversation.
- Automation isn't about saving time. It's about giving professionals their focus back.
- The best design decisions come from listening to people, not trends.
Designed by me. Obviously.
Mail me for colaboration
Big ideas start with a hello
Sasha Savchenko
KYIV, Ukraine: 7 pm
linkedin >>
instagram >>
behance >>
whatsapp >>
